For much of his time at the company, which is based in Pawtucket, R.I., Mr. Goldner espoused a brand blueprint that reimagined Hasbro as a play and entertainment company.
“He came into a traditional toy company that was making stuff, and he believed we weren’t in the business of making things but in the business of storytelling,” Rich Stoddart, the interim chief executive of Hasbro, said in a phone interview.
But, he added, Mr. Goldner encountered some skepticism with his plans.
“Some people said, ‘Yeah, yeah, it sounds nice,’” Mr. Stoddart said, but Mr. Goldner had to keep pushing to bring his vision to reality. “He didn’t waver, because he believed to his toes that it was the right strategy.”
Mr. Goldner’s effort to tell stories using Hasbro brands went even further in 2019 with the $3.8 billion acquisition of Entertainment One, a Canadian production studio that is also known by the shorthand name eOne. At the time, it was producing the popular children’s series “Peppa Pig” and “PJ Masks.”
The purchase of eOne gave Hasbro the ability to produce its own programming, rather than make it only in partnership with Hollywood studios, which it had done with its Transformers and G.I. Joe movies as well as with its movie “Battleship” (2012). The film was part of an ultimately failed deal with Universal Pictures that was to have included movies based on the games Monopoly and Candy Land.
“What we’ve found is that as all of the big studios have streaming services, they are increasingly holding on to their own I.P.,” Mr. Goldner told CNBC this year, referring to intellectual property. “Therefore, it gives us the opportunity as an independent to go out and present world-class, powerful brand I.P. to these streaming services like Netflix, Apple, Amazon and several others who used to have access to other people’s content and are now looking for great brands.”
Source : https://www.nytimes.com/2021/10/15/business/brian-goldner-dead.html342