This Company Is Revolutionizing TV Through TikTok

Benjamin also sees a possible revenue stream of creating a subscription service or ticketing live events with their characters. More than 13,000 people signed up for a live Zoom event with FourFront’s character Sydney. Even though it was free, Benjamin says many people in the comments were expecting to pay. “The engagement was just overwhelming,” he says. “That’s further indication to us that this sort of live platform where audiences can pay a subscription to interact with our characters is a big way that we’re going to generate revenue in the future.”

That level of fandom that these characters engender also opens up opportunities to have them branch out to other platforms. “We definitely want to continue to create great content on TikTok, because it’s an incredible discovery algorithm. But as these characters grow more popular, we can see them working with the traditional creative economy, expanding to YouTube, Instagram, and other platforms,” Benjamin says. “That would allow them not only to continue to generate more content, but also to monetize that content longterm.”

Through FourFront, Benjamin aims to merge audience interactivity and narrative storytelling, the vision that’s guided him from the start. “Why can’t I hang out with Harry Potter?” he says. “That’s the question this whole company began with: Why can’t we allow people to get closer to their favorite characters?”

Source : https://www.fastcompany.com/90682632/this-company-is-revolutionizing-tv-through-tiktok

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